摘要
在分析电子商务O2O发展趋势基础上,探讨了农产品交易中存在的信息不对称现象以及由此引发的帕累托改进需求,并从理论层面分析了电子商务对帕累托改进的作用,预测了电子商务O2O模式在农产品交易领域中的应用趋势,最后提出了推进O2O在农产品交易中应用的主要对策。
The information asymmetry phenomenon and the resulting Pareto improvement needs were discussed on the basis of the analysis of e-commerce O2 O development trend of agricultural products trade. The improvement effect of e-commerce on Pareto was analyzed on the theoretical level, and The application trend of e-commerce O2 O mode in the field of agricultural products trade was forecasted. Finally, the main countermeasures and suggestions to promote the application of O2 O in agricultural products trade were put forward.
出处
《湖北农业科学》
2016年第10期2677-2681,2685,共6页
Hubei Agricultural Sciences
关键词
电子商务
O2O模式
农产品交易
electronic commerce
O2O mode
agricultural products trade
