融合与转型:新媒体时代政治类学术期刊发展研究

Integration and Transition —Development of Political Academic Journals in New Media Era

政治类学术期刊是进行党的思想理论研究和宣传的主要渠道和重要阵地,新媒体的快速发展为政治类学术期刊扩大社会影响提供了有利条件。基于政治类学术期刊的政治敏感性、学术严谨性、影响广泛性等特征,政治类学术期刊不能像一般的生活娱乐类刊物一样在新媒体时代放弃纸质媒介。当前政治类学术期刊基本能够适应新媒体的发展要求,认识到利用新媒体扩大社会影响的重要作用,并基本实现了网络化出版,但依然存在着技术人才缺乏、发展动力不足等问题。政治类学术期刊未来的发展道路是充分运用新媒体技术,一方面坚守理论研究的阵地,另一方面又要实现生产学术向传播学术的转变,并提高编辑人员的数字化能力。

As a crucial channel to propagate the Party＇s ideology and theory, political academic journals are now embracing opportunities in the new media era. Unlike ordinary entertainment publications, political academic journals can＇t give up traditional paper media, because they are highly sensitive, rigorous and influential. Even though political academic journals have adapted to the new media trend and achieved network circulation, they still lack technical experts and driving force. Their future development relies on the integration of new media technology with the theoretical research. The focus will be transmitting, rather than doing, academic research. Thus efforts should be taken to improve the editorial staff＇s digital ability.