高职市场营销专业实训基地项目资源池(PR—POOL)模式的研究与实践

On the Mode of PR-POOL of Training Base in the Marketing in Higher Vocational

通过对高职市场营销专业实训基地的研究,发现其存在的问题,为其解决存在问题,对高职市场营销实训基地项目资源池(PR—POOL)模式进行了说明,从而阐述如何构建高职市场营销实训基地项目资源池(PR—POOL),来提升市场营销专业学生的就业能力和创业能力。

Through the study of training base of marketing professional in higher vocational, this paper finds some problems and solve them, illustrates the mode of PR - POOL, then diseusses how to eonstruet PR-POOL , in order to improve students＇ career ability and employability.