商务英语专业跨文化商务交际能力培养探索

Study of the Training Model of Intercultural Business Communicative Competence

跨文化商务交际能力是商务英语专业学生应具备的重要素养之一。在目前的教学现状中,跨文化交际能力的培养还存在跨文化课程课时不足,学生实际交流能力得不到有效训练的问题。利用翻转课堂教学法,是解决这一问题的有效途径。

Intercultural business communicative competence is an important ability of business English students. Teaching model at pre- sent cannot arrange enough class period and activities of practical training to improve students＇ ICC. Applying Flipped-classroom model in Intercultural business communicative competence training is an effective teaching strategy.