基于熵权模糊评价法的红色旅游资源实例研究

Case Study of Red Tourism Resources Based on Fuzzy Evaluation Method of Entropy Weight

红色旅游资源是我国旅游业发展的一个亮点,为了促进红色旅游资源更好更快地发展,需要对其进行深入研究,并对各影响指标进行客观正确地评价。首先综合多方面因素建立红色旅游资源综合评价指标体系;其次运用模糊综合评价法对各评价对象进行综合评价,在确定各评价指标的权重时运用了使研究结果更为客观可信的熵值法;最后以四川省达州市张爱萍故居为例进行实例研究,得出具体的评价结果,并根据评价结果给出结论及相关建议。

Red tourism resources are a light spot of Chinese tourism development.In order to urge the red tourism resources to develop in a better and quicker way,a deep research and right and object evaluation on each influential indicators is in need.First,it is to build a comprehensive evaluation index system of red tourism resources by integrating multiple factors.Then,it is to conduct comprehensive evaluation on each evaluation object by using fuzzy and comprehensive evaluation method.The determination of weight of each evaluation index applies entropy evaluation method which makes the research results be more objective and reliable.At last,a specific evaluation results are concluded by conducting case research on former residence of Zhang Aiping in Dazhou City of Sichuan Province.Conclusion and related advises are made based on the evaluation results.