家庭互联网 如何叫好又叫座?——家庭互联网商业模式分析

How Good Things also Win The Market——Analysis on the Business Mode of Home Internet

近年来,移动互联网和物联网蓬勃发展,作为二者在家庭场景下的融合,家庭互联网进入一个新的发展阶段,但却面临市场接受程度不足的局面。文章在对家庭互联网产业链组成和市场发展现状进行分析的基础上,结合典型企业的发展路线,总结提出家庭互联网发展的三种商业模式,并进行对比分析,指出各种模式后续发展的重点方向。

With the booming of mobile internet and loT technologies, home internet, as the combination of the two technologies, also develops a Iof and comes to a new stage. However, in the consuming market, home internet is not so flourishing as it is in the industry. Based on the analysis of the situation of industry chain and market, this paper summarizes three different business modes of the home internet and analyzes them, then points out the direction which should be concerned.