传统文化、消费习惯与农村居民消费行为

Traditional Culture,Consumption Habits and the Consumption Behavior of Rural Residents

近年来,随着中国投资增速放缓、出口受阻,消费需求成为经济增长的重要源泉。然而,中国农村居民消费倾向较低导致农村居民消费较为谨慎。认为导致农村居民消费倾向下降的根本原因是消费习惯的作用,是在人类社会变迁中形成,在中国传统文化中产生的。因而,政府应当采取措施,转变农村居民的消费习惯。

At the present stage,with the slowdown in investment growth and impeded export,consumption demand has become an important source of economic growth in China. However,the rural residents in China have a low consumption propensity resulting from their more cautious consumption habit developed from social changes and emerging from traditional Chinese culture.Hence,our government should take measures to change the consumption habits of the rural residents.