淮北市煤炭工业旅游资源开发策略研究——基于功能价值与市场竞争分析

On Development Strategies of Tourism Resources of Coal Industry in Huaibei City:An Analysis of Function Value and Market Competition

文章借用价值工程(VE)中的功能价值评价法,对淮北市煤炭工业旅游资源功能价值(实现条件)作定量评价,以此分析淮北煤炭工业旅游资源的禀赋;从市场竞争出发,对淮北市煤炭工业旅游资源开发作SWOT分析,分析其市场竞争的优势与劣势、机会与挑战。在功能价值评价与SWOT分析的基础上,提出了淮北市煤炭工业旅游资源开发策略。

The quantitative evaluation on the function value（conditions） of tourism resources of coal in- dustry in Huaibei City is made by using the method of function value evaluation of Value Engineering （VE）. Based on the results of the quantitative evaluation, the tourism resources endowment of coal industry in Huaibei City is discussed. In view of the market competition, the development of tourism resources of coal industry in Huaibei City is explored based on SWOT analysis from the perspectives of the advantages and disadvantages as well as the opportunities and challenges. Finally, based on the function value evaluation and SWOT analysis, the development strategies of tourism resources of coal industry in Huaibei City are put forward.