观众登场:互联网环境下的消费价值创造与消费权力觉醒

Audience on Stage: Consuming Value Creation and Consumption Power Awakening under the Internet Environment

互联网技术的发展为消费者与关系网络中的企业和其他消费者进行及进沟通、互动分享提供了条件。以企业为中心的生产者价值创造理念,正被消费领域价值创造理念替代。消费者或单独创造价值、或与企业协作创造价值、或通过消费者之间互动分享来创造价值,并呈现社群性、互动性、体验性的特征。互联网环境下消费领域价值创造使得消费的时间自由、空间自由和心灵自由得到了极大的释放,消费者已经从观众区走上了表演舞台中央,并由此开创了消费者和企业之间的新的动力机制。

The development of Internet technology provides the conditions for the consumers to communicate and interact as well as share with the enterprises in the related network and with other consumers. The enterprise-centered producer value creation idea is being replaced by consumption-field value creation idea. Consumers may create value by oneself,or cooperate with the enterprise to create value,or create value by interacting and sharing between consumers and the creation demonstrates the characteristics of masses,interaction and experience. The value creation in consuming field under internet context makes time free,space free and soul free in consumption,and freedom of mind gets a great release,and consumers have moved from the audience to the center of the stage,and thus create a new dynamic mechanism between consumers and enterprises.