新媒体版权产业推动下的版权规则重构

A Reconstruction of Copyright Rules by New Media Industry

新媒体版权产业面临着无法利用UGC作品的难题,而这一难题源于传统版权规则的局限性。在认识到版权制度的本质是一种对价机制之后,转变思路,去除著作人格权的"人格化"色彩,营造新媒体运营商统一行使版权的规模化效应,拓宽著作财产权的保护范围,将有助于推动新媒体版权产业的发展。

Due to the limitation of traditional copyright rules, the new media industry is facing the dilemma of not being able to use the UGC works. Since the essence of copyright system lies in consideration of prices, it is recommendable to excise the ＂persona＂ feature off the copyright moral right, letting the new media operators to use copyrights and pursue a scale effect. Meanwhile, it is also important to expand the protection scope of copyrights, in order to promote the development of new media industry.