中国典籍英译对外传播的困与道

The Predicament and the Way Out: On the International Communication of English Translation of Chinese Classics

中国典籍是中国文化"走出去"的先行者。典籍英译是传达中国传统文化,传播中国声音的一个重要窗口。在分析了典籍英译的现状和影响其对外传播的实质性因素后,在马会娟汉译英"合作翻译"构建模式的基础上提出了典籍英译"合作翻译"模式。另外,建构中国对外出版的立体化国际销售网络、拓展对外传播的有效渠道、以及定位目的语读者群体和全面调研国外市场等,都是中国典籍英译对外传播的必经之路,笔者也作了相关论述。

Chinese classics are the forerunners of the Chinese culture ＂going global＂. English translation of Chinese classics is an important window to convey Chinese traditional culture and spread the Chinese voice. The author,based on the analysis of its current situation and the factors affecting its international communication, put forward the ＂Collaborative Translation ＂ model of English translation of Chinese classics on the basis of the Chinese-English ＂Collaborative Translation＂ model proposed by Professor Ma Huijuan. In addition,the author also discusses the ways to spread its international communication,such as the construction of three-dimensional international sales network,the expansion of the effective channel to spread its international communication,the location of the target reader groups,and the comprehensive research of the foreign markets.