文化旅游的利益相关者及其利益诉求研究

Study of the cultural tourism stakeholders and their interest demands

文化旅游的发展是一个多方博弈的过程,涉及旅游者、开发经营商、地方政府、目的地居民以及专家学者、社会媒体等众多的利益相关者。这些利益相关者由于主体构成、价值观念、目标追求和参与程度的不同,对文化旅游有着不尽相同的利益诉求,进而直接或间接影响着文化旅游的发展方向与路径选择。只有在宏观、中观与微观等不同层面采取改善政府调控与健全法律保障、建立沟通平台与促进协商共赢、加强自律与相互监督等适宜措施,协调好各利益相关者之间的关系,才能最终实现文化旅游的健康和可持续发展。

The development of cultural tourism is a process of multiple stakeholders＇ gambling, which involves the tourist, de- veloper and operator, local government, destination residents, experts and scholars, social media and other stakeholders. These stakeholders are different from the subject composition, values, goal pursues and degree of participation, so they have different inter- est demands, which affects the development direction and path - choice of cultural tourism directly or indirectly. Only through impro- ving the government control and perfecting legal safeguard, establishing a communication platform and promoting harmonious win - win situation, strengthening self - discipline and mutual supervision, and taking other appropriate measures to coordinate the relation- ship among the stakeholders at different levels can we achieve the healthy and sustainable development of cultural tourism in the end.