中国水库移民旅游创业意向及其影响因素研究——以湖北省为例

Research on influencing factors of reservoir resettlements' tourism entrepreneurial intentions——A case study of Hubei province

旅游创业意向是潜在创业者对旅游创业活动的主观态度,是介于态度和行为之间的重要预测指标。文章以湖北省具备旅游资源禀赋优势的15个市州、71个县市202位水库移民的调查问卷数据为依据,运用因子分析和Logistic回归对水库移民旅游创业意向及影响因素进行了实证研究。研究表明,旅游创业意向由创业渴求、期望倾向、可行知觉、在职倦怠和资金保障5个维度组成,家庭需抚养或赡养人数、可行知觉、期望倾向、职业类型、创业渴求、家庭劳动力人口、资金保障、家庭总人数、文化水平以及是否为党员等是影响水库移民旅游创业意向的重要因素。据此,从五个角度提出支持水库移民进行旅游创业的政策建议。

Tourism entrepreneurship intention is a subjective attitude of potential entrepreneurs to tourism related entrepre- neurship activities, and it is also the important predictor between tourism entrepreneurial attitude and entrepreneurial behavior. On the basis of 202 reservoir resettlements＇ questionnaires from 15 cities （state） 71counties （county -level city） in Hubei province, the research adopts the exploratory factor analysis and logistic regression to carry out an empirical analysis of reservoir resettlements＇ tourism entrepreneurial intention and its influencing factors. The results indicate that tourism entrepreneurship intention is com- posed of 5 dimensions, that is, desirability perceived, propensity to expectation, feasibility perceived, the job burnout and fund guarantee. 10 factors influence reservoir resettlements＇ tourism entrepreneurial intention, namely, support and raising population of family, feasibility perceived, propensity to expectation, profession type, desirability perceived, labor force population of family, fund guarantee, the total number of family, culture level and whethera Party member or not. Based on these, the research puts for- ward suggestions of supporting reservoir resettlements in carrying out tourism entrepreneurship from 5 perspectives.