摘要
新西兰旅游业对电子商务十分重视,无论是政府管理部门、景区、相关企业等,均通过网站建设及优化为游客提供了丰富、实用的信息。在网络推广方面,则充分利用搜索引擎、电子邮件、社交网络、预订和团购平台等工具进行旅游信息的传播,微博、微信等工具也成为了针对中国游客进行推广的常用手段。
Tourist Industry of New Zealand attaches great importance to electronic commerce.Government sectors,scenic spots and related enterprises provide affluent and useful information to tourists by website construction and optimization.Internet tools are widely used for online promotion to spread information to tourists like search engines,e-mails,social networks,reservation or group purchase websites,etc.For Chinese visitors,popular platforms like Micro-blog,We Chat,also become routine tools for marketing.
出处
《青岛职业技术学院学报》
2016年第3期70-73,共4页
Journal of Qingdao Technical College
关键词
新西兰
旅游业
网站建设
网络推广
New Zealand
tourist industry
website construction
online promotion
