基于SPSS的广东省城市旅游竞争力比较研究

Comparative Research on Urban Tourism Competitiveness of Guangdong Based on SPSS

以广东省21个地级市为研究对象,从旅游产业竞争力、旅游资源竞争力和旅游企业综合竞争力等三方面选取了14个指标构建评价体系,运用SPSS软件进行定量分析,对广东省城市旅游竞争力进行比较研究。结果表明,广东省地级市之间旅游竞争力差距悬殊,各地级市的旅游竞争力水平分为最强、较强、较弱和最弱四个层次。文章在综合分析评价的基础上,提出发展全域旅游、推动旅游供给侧改革及实施旅游精准扶贫等全面提高广东省地级市的旅游竞争力水平的政策建议。

This paper,taking 21 cities in Guangdong as an example,compares their tourism competitiveness through SPSS quantitative analyses,using an evaluation system based on 14 indexes of tourism industry,tourism resources and tourism businesses. The findings suggest that their competitiveness vary radically,ranging from stronger,strong,weak to weaker. Based on comprehensive evaluation,the paper proposes strategies to improve the overall tourism competitiveness of Guangdong： develop global tourism,promote tourism supply reform,and implement targeted poverty alleviation.