丝绸之路景区关联度及协同发展研究——基于社会网络分析视角

Silk Road Area Correlation and Coordinated Development Research——Based on Social Network Analysis Perspective

目前,旅游市场发展繁荣,自助游比率日益上升,百度搜索和网络游记是游客获取景区信息的重要手段。丝绸之路旅游是我国最早提出的黄金旅游路线,其发展具有重要战略意义。本项目欲以"Baidu指数"分析国内5A景区热度,利用文本分析以及社会网络方法研究丝绸之路五省内5A景区关联度,结果表明丝绸之路5A景区之间发展存在较高不协调性。根据研究结果本文将丝绸之路五省内25个5A级景区分类并且提供发展建议,以达到优化景区资源配置,协同丝绸之路旅游景区发展的目的。

Today,with the development of the tourism market and the increase of self-guided ratio,Search Engines and Net Travel Notes became an important approach for tourists to get information. Silk Road tourism is the first suggested tourist line in china,which development has important strategic significance. This paper would use ＇Baidu Index＇to analyse the heat of domestic 5A scenic spot and the social network study to analyse the correlation of the 5A scenic spot in Silk Road.The results show that the development of Silk Road lacks balance. In order to achieve the purpose of the coordinating development in the Silk Road tourism,we classified the Silk Road 5A scenic Spot into five categories and provided some suggestions.