摘要
虽然随着国家对全民健身的重视和大力宣传以及人民生活水平的提高和空闲时间的增加,通过身体练习获得健康的健身意识越来越强烈,健身俱乐部的前景将非常广阔,但是,通过查阅各地关于商业健身俱乐部现状的文献可以发现,全国商业健身俱乐部中有6-7成都只是维持甚至亏损。调查结果显示,我国商业健身俱乐部的盈利模式单一,会员流失严重,潜在会员有限,旺季盈利往往需要填补淡季亏空,提示目前投资商业健身俱乐部风险巨大。
As the country to the attention of the national fitness and the publicity and the improvement of people＇s living standard and the increase of leisure time, a large number of new fitness club have open. Through consulting the literature about the present situation of commercial fitness club, it can be found the commercial fitness club of 6 and 7 is to sustain losses, even every year of fitness club about the door closed, the commercial fitness club is high-risk investment behavior, however, there are more investors optimistic about the industry＇s future, the premise of membership is not stable, the risk of investment in commercial fitness club.
出处
《体育科技》
2016年第1期74-76,共3页
Sport Science and Technology
