产业融合视角下旅游与文化产业的协调发展研究

Coordinated Development of Tourism Industry and Culture Industry from the Perspective of Industrial Integration

在产业融合的背景下,加强旅游与文化产业的融合发展并促进旅游产业化是当前我国旅游业发展的主要方向。从阐述产业融合和旅游与文化产业的边界入手,分析了旅游与文化产业融合的基础和相互之间的作用机制,最后提出应通过政府相关政策支持、引领居民消费拉动旅游内需以及旅游和文化企业之间开展合作等途径,促进旅游与文化产业的协调发展。

Under the background of industrial integration,the strengthening of the integrated development of tourism industry with culture industry and the promotion of tourism industry are main directions of the current development in China’s tourism industry. This article,starting from the discussion of industrial integration and boundaries of tourism industry and culture industry,analyzes the foundation of the integration of tourism industry with culture industry and the action mechanism between them. Finally,it gives some ways to promote the coordinated development of tourism and culture industries such as guiding residents’ consumption to drive internal needs and carrying out cooperation between tourism and culture enterprises with the aid of governmental policies.