烟草经济新常态下卷烟品牌营销策略分析

Analysis of tobacco brand marketing strategies in the new normal of tobacco economy

对中国烟草经济新常态影响因素进行分析基础上,梳理出当前烟草经济新常态若干主要特征,结合当前卷烟品牌发展突出特征和存在问题,从行业、工业企业、商业企业、工商零协同等4个层面提出了新常态下卷烟品牌营销策略建议。

Based on analysis of factors that influence tobacco economy amidst new normal, this paper identified salient features and existing problems in the development of cigarette brands. Policy suggestions were made from the perspective of tobacco industry as a whole, industrial enterprises, commercial enterprises and coordination between of industrial, commercial enterprise and retailers.