旅游地研究中的“联系”和网络——基于社会网络理论的旅游地研究述评

Relationships and Networks in Tourism Destination Research A Review of Tourism Research under the Perspective of Social Network Theory at Home and Abroad

采用"联系"视角将旅游地及其要素结构作为网络结构进行研究是旅游地研究的重要方向,其中社会网络理论是最常用的基础理论和研究方法。本文通过对国内外以社会网络作为旅游地研究思路的相关文献进行梳理,采用"联系"的属性为分类依据,将以联系和网络为内容的旅游地研究归纳为旅游流、旅游政策、旅游地知识管理与创新、旅游地产业链和集群、旅游地营销与品牌、旅游地一般性网络等研究领域,并对其进行了述评。

It has become an important trend to carry outdestinationstudy by constructing a network structure combining destination and its major attributes from the＂relationship＂perspective. The social network theory is the most popular content and methodology of the study. After the review of the relevant literatures published both at home and abroad,this paper classifies the destination study on relationship and networks into the following research domains： tourist flows,tourism policy,knowledge management and innovation,tourism destination industrial chain and cluster,marketing and brand,general networks in destinations et al. Then this paper sums up the experience and the limitation of current researches,and gives some directions for future study.