凤翔泥塑艺术特征在文创产品设计中的应用

Fengxiang Clay Sculpture's Applications in Cultural and Creative Product Design

凤翔泥塑作品风格质朴,造型饱满独特,色彩对比强烈,纹样繁复,装饰性强,象征符号多样。凤翔泥塑具有强劲的生命力和独特的民族审美理想,通过在品牌设计和文创产品设计的教学实践中分析凤翔泥塑的艺术特征,将其艺术特征在品牌VI设计、文创产品设计等现代设计中创新应用,推动其传承发展,彰显民族文化特色。

Fengxiang clay sculpture works with a rustic style, unique plump shape, strong color contrast, complicated patterns,strong decorative function, various symbols and rich connotation. Fengxiang clay sculpture has a strong vitality and unique national aesthetic ideal.The article analyzes Fengxiang art features to promote the development of inheritance and highlight the national culture features by teaching the practice of brand design and cultural ＆ creative product design.