体验经济时代下少数民族旅游纪念品开发策略

Tourist Souvenir Development Strategy of Minorities in Experience Economy Era

基于云南旅游品市场上充斥着大量工业制品的现状,根据现阶段消费者需求的个性化、情感化和体验感,结合云南少数民族地区丰富的民族文化资源,以当地非物质文化中的手工技艺为切入点,鼓励当地民间艺人参与旅游纪念品设计开发,分别产出全机械化制作、完全手工制作和半手工半机械方式的旅游纪念品,进而研发更符合当地本土文化特征、满足不同消费层次的旅游纪念品。

Based on the current situation of lots of industrial products existing in the tourist product market of Yunnan Province, in accordance with the individuation, emotion and experience of consumer demand in the current stage, combining with the abundant national culture resources of minority area in Yunnan Province, through encouraging the local folk artisans to participate in the design and development of tourist souvenir, taking the manual skills in the local intangible culture as the entry point, and presenting the tourist souvenirs in the forms of fully mechanized production, sem how hand-made and semi-hand and -mechanization, so as to propose to research and develop tourist souvenirs which are more suitable to the local cultural characteristics.