东西方文化交融下的民国上海商标设计

On the Shanghai Trademark Design of the Republic of China under the Culture Exchange between East and West

从东西方文化交融、互动的视角,研究民国时期上海的商标设计样态。从西方设计的本土化以及本土设计的国际化两个不同层面,对这段时期的典型案例进行分类阐述,从中探究这一时期的商标设计图式形成的原因。

This article focus on interactive study Shanghai trademark design of republic of China from the perspective of cultural exchange between east and west. In this paper, the typical case, from which to explore the causes of the formation of the trademark design , respectively from the localization of western design and internationalization of domestic design of two different ways.