构建韶关“修·闲”旅游文化品牌的思考

The Thinking of Building‘Cultivation'&‘Leisure'Tourism Cultural Brand of Shaoguan

旅游文化是旅游品牌构建的核心内容,是旅游业可持续发展的灵魂和支柱。将韶关深厚的文化底蕴和丰富的旅游资源有机结合起来,构建富有韶关地方特色的"修·闲"旅游文化品牌,推动韶关旅游产业的发展。

Tourism culture is not only the core content of the tourism brand, but also the soul and the pillar of the sustainable development of tourism industry. As an excellent level in national tourism in nothern Guangdong,Shaoguan should have its own tourism brand in order to develop its tourism industry sustainably. Shaoguan is a famous historical city with both rich cultural heritage and rich natural tourism resources.We can work hard to combine both of them to build a famous tourism brand.In this way we can promote the development of Shaoguan＇s tourism industry.