基于RMP分析的石林彝族火把节民族体育旅游开发研究

The Study of Shilin Yi Torch Festival Ethnic Sports Tourism Exploitation Based on RMP Analysis

民族体育旅游已成为当前体育旅游产业发展的热点之一。石林民族文化底蕴深厚,民族体育旅游资源禀赋颇丰,蕴藏着巨大的开发潜力与机遇。本文采用RMP分析法,从旅游资源、市场与产品三个方面对石林彝族火把节民族体育旅游的开发进行分析,针对其现状与问题提出相应的开发策略,旨在提高其民俗体育产品的核心竞争力,促进石林彝族火把节民族体育旅游的可持续发展。

Currently, the ethnic sports tourism has become a hot spot of the development of sports tourism industry. Shilin has profound cultural deposits and abundant resources of Ethnic sports. There is a huge development potential and opportunity in Shilin Yi torch festival. The paper reference RMP theory, from the ethnic tourism resources （Resource）, Market （Market） and Product （Product） that three aspects to analyze the development of ethnic sports tourism of Shilin Yi torch festival. According to the present situation and the problems, author put forward the corresponding development strategy which aim to improve the core competitiveness of the ethnic sports products and promote the sustainable development of Shilin Yi torch festival ethnic sports tourism.