武汉城市形象的视觉传播策略——以城市形象宣传片《大城崛起》为例

Visual Communication Strategy of Wuhan's City Image——A Case Study of a City's Image Promotion Video The Rise of Cities

随着城市化进程的加剧和城市竞争的日益激烈,中国各大城市在高速发展的同时开始注重城市形象的塑造和对外传播。城市形象宣传片是城市形象传播的利器,本文以武汉城市形象宣传片《大城崛起》为例,通过其镜头语言、文本内容、视觉说服、文化内涵四个方面分析武汉城市形象的视觉传播策略,并提出提升和改进的建议。

With the increasingly rapid urbanization and fierce competition among cities, big cities in China begin to focus on city image and intercultural communication under rapid development. A city＇ s promotion video is of great benefit for the publicity of the city image. Therefore this article conducts a case study of Wuhan city image promotion video the Rise of Cities and analyzes the visual communication strategies of Wuhan＇s city image through the four aspects： lens language , text content, visual persuasion and cultural connotation. And then several recommendations for improvement and promotion have been put forward.