浅析央视社会与法频道在推进普法中的议程设置

Agenda-Setting of CCTV-Society & Law Channel's in Law Popularization

本文运用了议程设置理论,分析了中央电视台社会与法频道推进普法工作的情况及其特点。笔者发现,央视社会与法频道在普法过程中媒介议题变得更具贴近性,拉近了普通受众与法律之间的距离。同时,媒介与公共议程的关系正由单向的传播关系发展为双向的互动关系。但仍存在一些议题和议程结构设置方面问题与改进的空间。

This article analyzes the current situation and characteristics of law popularization work in CCTV-Society Law Channel by applying agenda-setting theory. It is found that CCTV-Society Law Channel＇s media agenda have become more approachable to the audience in the process of law popularization,which draw a closer relationship between law and the audience. Meanwhile,the media and the public agenda have developed a two-way interactive relationship. However there still remains some problems and improvement potential in agenda-setting for CCTV-Society Law Channel.