内蒙古县域商标品牌战略实施现状、问题及对策研究

Research on Status Quo,Problems and Countermeasures of Strategy Implementation about Trademarket and Brand in Country on Inner Mongolia

县域经济是国民经济的基本单元,而商标品牌发展与县域经济发展具有正相关关系。实施商标品牌战略不仅有助于县域特色资源的合理开发和利用,同时对县域形象、农牧民增产增收以及县域经济的可持续发展都具有非常重要的推动作用。本文以商标品牌战略在县域经济发展中的重要地位的论述为前提,以对内蒙古自治区102个旗县区商标品牌发展情况的调研数据的整理、总结和分析为基础,剖析了近年来内蒙古推进商标品牌战略在促进县域经济发展中存在的问题以及主要瓶颈,进而提出了促进内蒙古县域商标品牌战略实施的相关对策及建议。

County economy is the basic unit of the national economy,there is a positive correlation between the trademark brand strategy and the development of county economy. The trademark brand strategy can not only make the native resources of the county to be exploited and used rationally,but also play a important role of improving the image of the county,increasing income of farms and maintaining the sustainable development of county economy.This paper is to analyze the problems of the trademark brand strategy in the counties of Inner Mongolia. The data of this paper is collected from 102 counties in Inner Mongolia. Through analyzing the data collected we find the problems of the trademark brand strategy in the counties of Inner Mongolia. According to the problems we find,we give some suggestions to solve them.