广告衫销售渠道优化的研究——以兰州市场为例

A Study of Optimizing Marketing Channel of Nightwear——Take LanZhou Market as an Example

随着社会经济的发展和人们生活节奏的加快,现有的广告衫销售渠道已经不能适应市场快速发展的需要。同时,广告衫销售的渠道和模式也在不断发生变革和创新。通过对兰州市场的调查研究,分析现有销售渠道的不足,综合考虑市场、消费者和企业三方面因素,对销售渠道进行优化和整合,在借鉴其他行业成功渠道模式的基础上,建立一种新型的广告衫混合销售渠道模式,以期促进广告衫行业的发展。

With the rapid development of social economy and the accelerating rhythm of people＇s life.The existing Marketing channel of nightwear has already can not adapt to the needs of market development.What＇s more,The Marketing channel and pattern of nightwear is in constant change and innovation.This paper,establishing a new type of mixed nightwear channel mode on the basis of successful channel model of other industries through investigating and studying Lan Zhou market,analyzing the shortcomings of existing channel,comprehensively considering the market、consumers and firms,optimizing and integrating the Marketing channel to promoting the development of nightwear industry.