市场多样性与企业技术创新——立足本土还是依托海外

Market Diversity and Firm's Technological Innovation: Local Based or Overseas Relied on?

将国内、海外多市场特征引入企业创新模型,本文发现多市场选择弱化了本地规模经济对创新的需求引致功能,但增强了异质需求对创新的互动学习效应,最终,两种相反影响决定企业创新具有多样的市场门槛特征。结合世行数据,实证显示存在不同的市场多样性区制,使得多市场选择对企业创新具有差异影响,这证实了二者的门槛机制。因此,本土创新企业要兼顾国内市场和加强海外市场并举,避免陷入过度依赖或者完全脱离本土市场的极端情形。

According to the‘demand and innovation'hypothesis,the local market has a function of stimulating the demand for innovation,while the overseas market has a promoting effect on innovation from heterogeneous market learning. In this paper,we theoretically analyze the threshold mechanism of market diversity on enterprise innovation by combing the domestic and overseas market diversity into an innovation incentive model. It shows that market diversity weakens the resulted demand effect of local economy scale to enterprise innovation but enhances the interactive learning effect of overseas market heterogeneity to enterprise innovation. In the end,the above two opposite effects result in the threshold mechanism of various markets on innovation. We also add the empirical test using the World Bank's 'China business survey'( 2005 and 2012) data,and the result shows that there is an robust nonlinear relationship between market diversity on Chinese firms' innovation,and there do exist a series of section of market diversity resulting in exhibiting different influence of market diversity to innovation,which confirms the so-called threshold effects at all. The policy shows that Chinese local enterprises should grasp the domestic market and strengthen the overseas market simultaneously,and avoid an extreme situation that focuses only on local market or flee away from local market completely,making sure that a comprehensive utilization of domestic and overseas demand to innovation.