摘要
Can a＂creative＂marketing plan herald in a new trend in art-house film promotion？
Can a"creative"marketing plan herald in a new trend in art-house film promotion?In an unprecedented move of sheer desperation,it took the kowtowing antics of a movie producer to catapult a film’s popularity and push its earnings into the multi-millions.Song of the Phoenix, an art-house film featuring relatively unknown actors,graced
