中企动力:成于To B,精于管理

Management for Business Excellence

与To C市场截然不同,对于To B市场来说,客户量并不是最重要的,服务商针对中小企业经营或行业提供特定的产品与服务、满足其需求并体现价值才是最重要的。因此,提高＂最后一公里服务＂的能力才是To B公司的制胜法宝。

BToCmarketingisabsolutelydifferentfromBToBmarketing,inthatcustomertrafficisnotthemostimportant.Whiletheabilityofserviceproviderstosupplyspecificproductsandservicestosmallandmediumbusinessorindustry,meetingtheirneedswithvaluesisthemostimportant.Therefore,whatdeterminesthefinalsuccessistheabilitytoimprovetheabilitytosupplythe 'lastmileservice'.