汽车营销大赛之汽车销售综合技能项目训练方式的探索与实践

Exploration and Practice of Training method of Automobile Marketing Comprehensive skills of Automobile Marketing Competition

近几年全国高职汽车营销赛项的竞争日益激烈,而汽车销售综合技能项目,作为汽车营销赛项的主要项目之一,主要考核的是学生作为销售顾问的专业素养和能力。因而,探索如何改进训练方式,不断地提高训练过程中的教学质量和效果,培养学生学习的主动性和参与性,强化学生的语言表达能力以及团队间沟通合作能力,显得尤为重要。

In recent years,national higher vocational automobile marketing competition becomes increasingly competitive,and car sales integrated skills project,as one of the major programs in automobile marketing competition,mainly assesses professional accomplishment and ability.Therefore,how to improve the methods of training, to continuously improve the teaching quality and effect,to cultivate students＇ learning initiative and participation,to strengthen the students＇ ability of language expression and communication between team cooperation ability,becomes particularly important.