我国世界文化遗产地旅游成长波动与驱动因素——以平遥、曲阜与承德为例

Tourism growth fluctuation and its driving factors of Chinese world cultural heritages:a case study of Pingyao,Qufu and Chengde

以我国平遥古城、曲阜三孔、承德避暑山庄3个世界文化遗产地为例,运用旅游地非线性成长模型和旅游地复兴二次曲线等相关理论,从旅游客流和旅游收入角度对三大遗产地的旅游发展波动特点与规律进行横向与纵向对比,并剖析产生波动的驱动因素。结合同期的外部制度与事件、内部改革与发展等相关因素,发现遗产地成长周期更替及期间异常波动主要受突发事件、政府制度和景区产品创新的影响,现阶段创新是影响和促进旅游周期延长、新周期生长的主要刺激因素。

Taking three Chinese world cultural heritages,such as Pingyao,Qufu and Chengde,as examples,using nonlinear growth theory and 2nd curve theory,the characteristics and rules of the life cycles for three heritage scenic spots were compared vertically and horizontally from the aspects of passenger flows and tourism income,and the driving factors are also analyzed.Combined with the external factors of policies and events,the internal factors of innovation and development,it found that the replacement of life cycles and growth fluctuation for historical cultural heritages mainly affected by emergencies and celebration events,policies and rules of government and product innovations of scenic spots.It indicated that the innovation would be the key factor which promoting life cycle development and stimulating new cycles coming of the historic heritages.