论公共图书馆利用名人资源促进事业发展——以叶文玲文学馆为例

On Public Library Use Celebrity Resources to Promote Career Development——A Case Study of the Ye Wenling Literature Museum

名人的成就具有教育、激励和感染大众的作用,叶文玲文学馆利用叶文玲的社会影响和巨大感召力来宣传图书馆,拉近了与读者的距离,激发了人们对图书馆的认同感,从而引发阅读热情,提升了图书馆的美誉度和在公众心目中的地位。

Local celebrities have contributed much to the public, which not only educate them, but also encourage and influence them. By using the influence and charisma of Ye Wenling, Ye Wenling Literature Museum shows strong vitality in narrowing the distance between the reader and the library, inspiring people＇s sense of identity for the library and causing read enthusiasm. Furthermore, it enhances the reputation and status of library among the public.