“为中国大妈而设计”的设计思考

Reflections on Design for Chinese Dama

当一个群体出现在公众视野时,如果它的负面消息占绝大多数,那么它自然就会被公众戴上固化的"脸谱"。在各大媒体上,关于中国大妈这一群体各种消息愈来愈引起大众的关注。本文从中国大妈这一特殊群体出发,通过对比分析亚洲具有代表性的女性中老年群体的个性和共性,总结当今社会中国大妈的特点以及所面临的问题,探索改善中国大妈目前所处"困境"的方法。

When a group appears in the public eye, if its negative news accounts for the vast majority, then it will be put on ifxed public ＂face＂. ＂Chinese Dama＂ may be such a group with negative news in China. This paper studies the emerging of the Chinese Dama and compares them with other Asian counterparts to reveal the characteristics and the problems the group face;so as to explore a way out for the group.