“互联网+”对企业成长模式的影响研究——以猿题库公司为例

Study on the Influence of“Internet Plus”context on Business Growth Model: Based on the Case of Yuantiku Company

本文基于"互联网+"背景下,以猿题库公司为例,采用叙事研究方法,深度探究"互联网+"对企业各阶段成长模式的影响。研究发现,在"互联网+"背景的影响下,企业起步阶段采用自成长模式,成长期采用创新型成长模式和多元化成长模式。本文丰富了企业成长模式的情境化研究成果,有助于创业型企业更准确地把握新的经济环境和互联网发展态势。

The emergence of ＂Internet plus＂ is changing enterprises＇ external environ- ment, which brings more opportunities and challenges for entrepreneurial businesses. Based on the ＂Internet plus＂ perspective, thispaper studies the influence of internet plus on ~uantiku company＇s growth model of each growth stage, using narrative research method. The study has found that Yuantiku company uses self growth model at the early stage, use inno- vative growth pattern and diversified growth pattern at the growth stage under the influ- ence of ＂Internet plus＇~ The contribution of this paper is not only to help start-ups to more accurately grasp the development trend of the new economic environment and competi- tive conditions, deepen business growth model theory, but also to provide better growth constructive suggestions for entrepreneurial firms under the context of ＂Internet plus＂.