构建我国高等院校阅读推广“5W”新模式

The Construction of "5W" Mode of University Reading Promotion in China

阅读是提高教育质量的重要手段,阅读推广活动是激励读者广泛而深入阅读的重要方式。针对当代高校师生阅读取向、阅读方式、阅读内容等变革,图书馆只有跳出阅读推广活动的传统范式,构建新型的学校阅读推广模式,才能产生阅读推广的巨大效应。"5W"(Why Who When Where How)模式是高校阅读推广活动的新模式。

Reading is the important way of improving education quality. The reading promotion is the important mode of encouraging deep reading of readers. Aiming at the reading orientations, reading ways and reading contents of teachers and students of university, the library should abandon single traditional way, and construct new reading promotion mode named ＂SW＂ mode.