互联网女性思维下版式设计的视觉传达特征

The Format Design Visual Communication Characteristics of the Internet:influence from female thinking

女性思维正影响着互联网生态系统,而版式设计的视觉传达特征也在互联网中趋向去中心化、重体验的女性思维特点。当今互联网时代中成功的版式设计需要在色调选择上体现女性思维的特征,符合女性不同年龄阶段审美情感的特点;同时,版式元素中图像重构是女性思维动态性的必然趋势,导向型和层级型版式结构都在女性思维的影响下呈现特定的视觉传达特征。

Women＇s thinking is affecting the ecosystem of the Internet, and the format design of visual communication is characterized to focus on experience not on centralization. Nowadays the successful format design needs to embody women＇s thinking on the choice of colors, which can be appropriated for the aesthetic emotion of women at different ages; the image reconstruction of layout element is an inexorable trend of the dynamic women thinking. And under the influence of women thinking, the layout- oriented and hierarchy- oriented structure is also a particular characteristic of visual communication.