《六安州志》中的茶诗及其广告意识

Tea Poetry in Records of Lu'an and Advertising Awareness

同治十一年编纂的《六安州志》"艺文志"收录了数十首茶诗、茶词等文学作品,这些作品主题突出,即介绍、宣传六安茶,写出了六安茶的色、品、味、形;同时这些作品形式多样,手法巧妙,文化意蕴浓厚。《六安州志》如此编纂意图明确,即具有突出精品意识的宣传目的,达到古代社会广而告之的效果。

Over ten poems,collected in the Recordsof Lu’an compiled in 1872,highlight color,taste,flavor,and shape of Lu’an tea in various literary forms,which can be interpreted as skillful promotion of Lu’an tea with rich cultural connotations.The aim of Records of Lu’an shows the focus on quality products to promote publicity,which can be regarded as a form of advertisements in ancient times.