摘要
企业社会责任与战略管理领域相融合,已经形成一种新的战略选择,即社会责任战略。本文主要分析在企业内部价值链环节中,如何通过运用企业社会责任战略要素,最终形成企业价值链低成本型社会责任战略模式,进一步提出价值链低成本型社会责任战略的三种具体模式,即资源利用低成本型社会责任战略、员工权益提升型社会责任战略和供应商合作提升型社会责任战略,并对这三种具体战略模式进行案例分析。
Enterprise social responsibility integrated with strategic management forms a new strategic choice, i.e., social responsibility strategy. This paper mainly analyzes how to form enterprise social responsibility strategy model of value chain low cost by utilizing enterprise social responsibility factors and then proposes three specific mod- els for social responsibility strategy of value chain low cost, that is, resource-utilizing low-cost model of social responsibility strategy, employee right-enhancing model of social responsibility strategy and supplier cooperation-enhancing model of social responsibility strategy before analyzing the above three strategic models through a case study.
出处
《山东财经大学学报》
2016年第4期79-88,共10页
Journal of Shandong University of Finance and Economics
基金
山东省高校人文社科研究计划项目"房地产企业社会责任推动机制研究:路径选择了制度设计"(J15WB22)
关键词
社会责任战略
价值链低成本型社会责任战略
战略模式
social responsibility strategy
social responsibility strategy of value chain low cost
strategic model