网络文艺的意识形态属性及其引领策略

Discussion on the Ideological Attribute and Its Leading Strategy of Our Country's Network Literature and Art

随着互联网和新媒体的普及,网络文艺的发展尤为引人注目,给网络生态和社会主义意识形态的建设带来了新的挑战。网络文艺作为文艺的一种新形式,由于其创作主体的多元化以及规模大、传播快、受众广等特性,在一定程度上,它在思想传播和价值导向功能上较之传统文艺有着更大的影响力。网络文艺具有意识形态属性,且与意识形态之间的联系表现得更为紧密。正确把握网络文艺的意识形态属性,不仅是坚持和发展马克思主义文艺观的迫切需要,更是繁荣发展社会主义网络文艺、掌握意识形态工作话语权的现实要求。只有坚持以中国精神为导向,以内容建设为中心,以队伍建设为依托,以党的领导为保障,才能更好地发挥社会主义意识形态对网络文艺的引领作用。

With the popularity of the internet and new media,the development of network literature and art is striking,which has brought new challenges to the good ecological network and the construction of socialist ideology. Network literature and art as a new literary form,due to the diversity of its creation subject,large scale,fast transmission speed,wide audience and other characteristics,it has a greater influence than traditional literature and art in terms of idea transmission and value orientation function. Correctly grasping the ideological attribute of network literature and art is not only the urgent need of upholding and developing Marxist theory of literature and art,but also the realistic requirement of the development and prosperity of socialist network literature and art as well as mastery of the discourse power in ideological work. Only by adhering to the guidance of the spirit of China,taking content construction as the center,relying on team building,taking the leadership of the Party for security can we give better play to the leading role of socialist ideology in the network literature and art.