全球媒体对上海国际大都市的形象建构研究

Study on the Image Building of Shanghai as an International Metropolis in Global Media

建构良好的城市形象是城市外交的重要目标。上海作为中国城市化发展的缩影,能否被全球媒体建构为一个国际大都市形象?本文通过对28个语种100多个国家38万条新闻的统计分析,解读了深化改革开放以来尤其是后世博时代上海的国际形象。研究发现,全球媒体涉沪报道量稳步增长,2015年达历史最高点;报道议程围绕"四个中心"展开,但国际金融中心形象受经济下行和股市震荡影响;报道态度以混合情感为主,正负面倾向随时间和议题有所差异;全球媒体报道上海的消息源仍以西方媒体为主。在分析外媒报道的基础上,本文为加强上海城市外交,提升上海国际大都市形象提供了对策建议。

As a microcosm of the development of China's urbanization, can Shanghai be constructed as an international metropolis in global media? Based on statistical analysis of 380 thousand pieces of news in 28 languages from 100 countries, this paper interprets Shanghai's international image in the years since the launch of the reform and opening-up policy, especially in the post-Shanghai World Expo period. The study reveals that global media coverage of Shanghai has increased steadily, reaching a record high in 2015; the agenda of global media focuses on establishing the'four centers'in Shanghai, but the image of Shanghai as an international financial is affected by the economic downturn and stock market volatility in recent years; the attitude of global media reports is mixed, with positive and negative emotions varies in different time periods and regarding different topics; although Chinese media, officials, scholars, and experts are expanding China Voices to the world, there is still a gap compared with the Western media, and global media still rely on Western media as the main source of information. After analyzing foreign media reports, this paper also puts forward policy recommendations to improve the image of Shanghai as an international metropolis.