微博时代思想政治教育工作的挑战及应对措施分析

随着社会经济与科学技术的发展,各种社交网络平台以及软件百花齐放,微博以其高传播量、高人群基数以及高时效性脱颖而出,成为了包括高校学生在内的多个社会群体所喜爱的传播工具。高校学生个性明显、思想层次高,受新兴媒体影响较大。但目前各大高校的思想政治教育尚未将微博这一高使用率的渠道应用起来,因此微博上形形色色的信息难免会影响到学生的思想、价值以及道德观念,这也给高校的思想政治教育带来了极大的挑战。

Various social platforms and software boost along with social economy and science and technology.Weibo, with its popularity and high effectiveness, has become a preferred media by several social groups includingcollege students. With distinct characters and higher education level, they are influenced a lot by new emergingmedia. However, colleges and universities have no access to the ideological and political education by means ofWeibo, thus various information on it may affect students＂ ideas on value and moral, bringing great challenge toideological and political education in colleges and universities.