摘要
分析船舶代理企业的发展现状及发展困境,提出船舶代理企业未来的经营策略:组织业务知识培训及加大内部激励机制,提高服务能力及服务意识;采用差别定价法,提供有效的客户服务;加大港口使费回收力度,保障良好的现金流;加大市场营销力度。
The development status and troubles of shipping agency are analyzed. The business strategy for shipping agency is presented, such as organizing professional training and improving inner incentive mechanism to improve service capability and consciousness, using different pricing to provide effective customer service, enhancing port disbursement payment to ensure favorable cash flow, and enhancing marketing.
出处
《港口科技》
2016年第7期50-52,共3页
Port Science & Technology
关键词
船舶代理
发展现状
市场营销
shipping agency
current development situation
marketing
