关于日本铁路旅客运输产业创新的考察研究——以JR九州的观光铁路开发为例

Industrial Innovation of Railway Passenger Transportation in Japan:A Case Study of JR Kyushu Tourism Line Development.

日本的铁路旅客运输企业经过多年的摸索与实践,逐步形成通过开发地方城市间铁路旅客运输固有资源,打造铁路旅游观光的品牌线路,带动沿线相关产业发展,拉动地方城市经济的经营模式。本文以九州旅客铁路运输股份公司(以下简称JR九州)开发的观光线路为例,考察公司对列车车辆外形及内装的设计、车站综合娱乐化的设计及沿线观光资源挖掘等系列措施,分析其线路品牌化产业创新过程中的设计理念,就我国今后如何发展地方城市间的铁路旅游观光业提出意见与建议。

In the process of exploration and practice of Japanese local railway passenger transport enterprises, the business philosophy of developing inherent resources of rail passenger transport among local cities to build brand tourist railway line, thereby driving the development of related industries and stimulating the local urban economy, is moving towards mature. In this paper, I studied the railway service innovation of Japanese local intercity passenger transportation, and focused on JR Kyushu railway tourism development case. Specifically, I investigated the exterior and interior design of rail vehicle, multiple station exploitation and its tourism resourcemining methods.Then, I analyzed the current situation of JR Kyushu tourism development as well as its multiple design concepts. Lastly, I made a few comments on the development of China＇s tourism-oriented railway industry.