基于用户行为的产品设计原则

Product Design Rules Based on the User Behaviors

目的指导设计师设计出能够便利、引导或者约束用户行为的产品。方法通过分析相关案例,归纳出了行为相符、行为相关、行为相似以及行为相悖4个设计原则,并探讨了相应的设计方法和思路。结论行为相符原则满足用户的生理要求,设计师要考虑用户和产品互动过程中的人机数据;行为相关原则满足用户便利的需求,设计师要挖掘和产品有关的用户行为,通过功能复合提供更周全的服务;行为相似原则满足行为方式的传承与认同,设计师要挖掘处于某种文化脉络中的用户行为习惯,设计出吻合用户的操作习惯和满足他们的情感体验的产品;行为相悖原则是防止用户不当行为,设计师要通过设计打断某些行为的连续性,对用户的某些不安全行为进行约束。

It helps designers to design products which promote, restrict and guide user behaviors. According to four design rules such as behavior-conform, behavior-related, behavior-consistent and behavior-against rule, the corresponding approaches of design methods have been discussed through case study. The behavior-conform rule meets users＇ physical needs. A designer has to consider the human-machine data from the user-product interactive process. The behavior-related rule meets users＇ needs for convenience. A designer has to explore user behaviors and provides comprehensive services by integrated functions. The behavior-consistent rule meets the requirements of succession and recognition of behavior styles. A designer has to explore users＇ behavior habits from certain culture context and design products which fit for users′operating habits and satisfy users＇ emotional experiences. The behavior-against rule is about preventing users＇ improper behaviors. A designer uses designs to stop the continuity of certain behavior and restrict users＇ insecure behaviors.