学术数据库微信公众号运营现状调查与评析

Problems and Srategies of We Chat Public Account Usage in Academic Database

对国内主要中文学术数据库微信公众号运营现状进行调查,分析其运营和发展中存在的主要问题,探讨完善学术数据库微信公众号的功能、提升服务效果,并提出"慎、合、优"的改进策略,为移动互联网时代学术信息的传播与服务提供有益参考。

Survey on the current status of We Chat public account usage in main academic database, this paper analyzes the main problems existing in its operation and development. And then, the improved strategies are put forward. In the end, the conclusions can provide a useful guidance for the spread of academic information and services in the era of mobile Internet.