辽宁高校体育场馆运营与管理现状调查研究

The Investigation of Sports Stadiums Operation and Management of Universities in Liaoning

采用问卷调查法对辽宁高校体育场馆运营与管理情况进行调查。调查结果表明:辽宁高校体育场馆在管理模式上以体育部门管理模式为主,多数高校能够全部或部分对社会民众开放体育场馆,但在运营机制上手段匮乏且缺乏有效宣传,经营收费状况不甚理想。建议辽宁高校体育场馆在管理模式上应推行体育部门和专门机构联合式管理模式,各负其责、相得益彰,在运营机制上应积极探索体育场馆市场化运营机制,以创造高校体育场馆理想的经济效益和社会效益。

To investigate the sports stadiums operation and management of universities in Liaoning through the method of questionnaire survey. The results of the survey show that： The sports stadiums management model of Liaoning universities is given priority to with sports department management model. Most universities can open all or part of social stadiums to public. But they are lack of means and effective promotions in the operating mechanism. Therefore,the charge is not ideal. Suggestion of sports stadiums management model of Liaoning universities is pursuing a new management model which combines sports department and specialized agency. All departments should bring out the best and actively explore marketization operation mechanism of sports stadiums to create the ideally economic and social benefit.