羽毛球3V3赛事推广展望

Badminton 3V3 Event Promotion Perspective

采用文献法、逻辑分析等方法,从3V3羽毛球赛事概述、推广优势、对全民健身的价值和意义等三方面进行分析。研究表明羽毛球3V3赛事作为一项新兴的羽毛球体育竞赛,推广优势有:赛事受众面广,群众参与度高、与众不同的乐趣、丰厚的比赛奖励、赞助力度大等,在全国有着良好的群众基础和广阔的发展前景,建议:国家政策大力支持业余羽毛球3V3赛事的开展;加强赛事宣传力度,加大3V3羽毛球赛事投资力度。大力推广羽毛球3V3赛事,实现可持续发展,推动全民健身计划的实施。

By using the methods of literature and logic analysis,this paper analyzes the 3v3 badminton matches from 3 aspects： match overview,promotion advantage,value and significance to practice nationwide fitness. Study shows that as an emerging badminton sports,the promotion advantage of 3v3 badminton are as follows： widely accepted,high involvement,distinctive pleasure,rich bonus,numerous sponsors,etc.,which means wide mass base and prosperous development prospect. This paper suggests： national policy to support its development,enhancing match propaganda and promoting investment. The aim is to popularize 3V3 badminton, realize sustainable development,and promote nationwide fitness plan.